Google India today announced that its ‘Internet Bus’ will now be touring Karnataka on a campaign focusing on four themes – information, communication, entertainment and education.
The video driven content will showcase how even with basic knowledge of the Internet people can make their everyday lives simpler. The content will also provide familiarization on using services like search, email, social networking, online maps and mobile. All this information will be available in English and Kannada. The bus will be starting its journey from Bangalore and will travel through 15 towns in the next 50 days. This campaign is aimed at people with limited knowledge and exposure to the Internet and the experience has been designed to create awareness of the benefits of this powerful medium.
Users across India will be able to follow the bus through its journey, see pictures and videos and join online communities by visiting http://www.google.co.in/internetbus.
"Tamil Nadu was a big learning for us and it was inspiring to see that people wanted to know about the internet and share their needs with us. This experience has reinforced our belief that awareness is the key challenge in the growth of the Internet in India and we are excited about bringing this campaign to yet another state. In this phase besides popular services like email, search and videos, we will be focusing on how mobile phones can be used to access useful local information even without data plans. Access to the Internet in local languages will continue to be a focus area,” said Dr. Prasad Ram, Head of Google R&D, India. [via PC World]